Lowongan Kerja Tangerang Posisi Head Of Performance Marketing For Matahari.com di PT Matahari Department Store Tbk

Responsibilities:

• Digital Marketing Strategy

Develop and implement a comprehensive digital marketing plan aligned with business goals and enhance the omnichannel shopping experience.

• E-commerce Growth

Optimize the e-commerce platform for conversions, improve functionality, and integrate with in-store systems.

• Leadership

Lead and manage the digital marketing team across SEO, SEM, social media, content marketing, email marketing, and digital advertising.

• E-commerce Growth

Optimize the e-commerce platform for conversions, improve functionality, and integrate with in-store systems.

• Data-Driven Marketing

Leverage analytics and customer segmentation to deliver personalized marketing campaigns and improve customer lifetime value.

• Analytics and Reporting

Track KPIs, analyze campaign performance, and use data insights for optimization, ensuring efficient marketing spend.

• Customer Acquisition and Retention

Grow the customer base via paid search, social media, and influencer partnerships while driving retention through personalized email marketing and CRM strategies.

• Trends and Competitor Monitoring

Stay updated on digital marketing trends, emerging technologies, and competitor strategies to maintain a competitive edge.

• Cross-functional Collaboration

Work with merchandising, IT, creative, and operations teams to ensure brand consistency and customer experience across all channels.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of experience in digital marketing, with 4+ years in leadership, ideally in retail or fashion.
• Proven success in customer acquisition, engagement, and revenue growth via digital channels.
• Understanding of omnichannel retail and integrating digital with physical store experiences.
• Strong knowledge of SEO, SEM, social media, email marketing, and digital advertising.
• Experience with marketing automation, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong leadership, team management, and cross-department collaboration skills.
• Excellent analytical and project management skills, with experience in AI-driven personalization and customer segmentation.

 
 If you’re match with the qualifications & ready for the challenges, turn yourself in !!!

The post Lowongan Kerja Tangerang Posisi Head Of Performance Marketing For Matahari.com di PT Matahari Department Store Tbk appeared first on LokerCepat.id.

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