Digital Marketing Strategy Lead - PT. XL Axiata Tbk
Objectives
To create, develop, monitor, and continuously improve XL Home's digital assets performances, as well as to ensure digital-base ads and campaigns, supporting XL Home business objectives.
Roles
- Develops strong and innovative digital marketing strategies, maintain a website to drive traffic, leads and sales through online channel.
- Develops strong and innovative digital marketing strategies, using social media ads, gdn, SEO, Etc to drive traffic and leads to website and generate interest in company product and services
- Managing end to end website and digital ads strategy to drive traffic, leads and sales through online channel
- Write and optimise content for the website, newsletter and any digital channel
- Track and analyse website traffic flow and provide regular internal reports
- Forecast digital marketing campaign growth and ROI in every digital marketing campaign
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Attend product launches and networking events
- Collaborate with XL Home team, other XL Axiata's team, and agencies to create relevant and engaging digital campaigns
- Maintain good relationship to partners (mainly content partner) to create a cooperation partnership program to increase awareness, and leads
- Create clear scope of work, KPI, brief , managing relationship with appointed digital agency
- Min. 5 years relevant experience in ISP or E-Commerce or Digital Communication Agency
- Strong background in digital marketing
- Website and digital marketing experience
- Have an e-commerce experience, drive traffic, leads and sales through website and online channel
- Content marketing and email marketing experience
- Strong oral and written communication skills are crucial, as well as ability to think clearly and analytically, solve problems, and prioritize work on projects
- creative and always updated with the current trends
- Self motivated and goal oriented
- Strong leadership skill and team oriented
- Strong attention to detail
- Have a knowledge on google adwords, SEO, SEM,
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